Our Story


Flora Luna was born from founder Alisa Gould-Simon's passion for nature's magic and a desire to share its unparalleled ability to heal as widely as possible. After spending the majority of her life battling insomnia and anxiety, Alisa found natural remedies, including flower essences, that helped transform her life and heal lifelong suffering.
Alisa has studied the use of medicinal plants on her travels to Southeast Asia and the rainforests of Costa Rica and the Amazon. She has studied with Vermont's Gaia School of Healing and with Way of Nature's founder and elder John Milton, and she incorporates herbalism and energetic healing traditions into the formulation and creation of Flora Luna's essences.
Flora Luna's essences are handcrafted exclusively during a full moon, allowing them to absorb a full moon cycle as well as a sun cycle, packing each essence with celestial balance. These potions are handcrafted and help support mental and emotional harmony.

Flora Luna is committed to using only the highest quality ingredients: Flora Luna's essences are made exclusively with wild or organic flowers and are always preserved solely with certified organic brandy.

Flora Luna is dedicated to giving back to the earth that sustains us. 10% of Flora Luna's proceeds from each purchase go to organizations we know intimately and who support Rainforest and Indigenous peoples protection, including the Pachamama Alliance and Jungle Mamas. For more on our commitment to sustainability, head here.